About Hero

Two Generations, Same obsession: Scaling SaaS

Two Generations, Same obsession: Scaling SaaS

About Hero

Two Generations, Same obsession: Scaling SaaS

About

Our Story,
Our Journey

After years in B2B tech and SaaS, we kept seeing the same gap—great products without a repeatable commercial engine. We founded SalesPassion to close that gap with clarity, structure, and disciplined execution.

After years in B2B tech and SaaS, we kept seeing the same gap great products without a repeatable commercial engine. We founded SalesPassion to close that gap with clarity, structure, and disciplined execution.

After years in B2B tech and SaaS, we kept seeing the same gap great products without a repeatable commercial engine. We founded SalesPassion to close that gap with clarity, structure, and disciplined execution.

Team

The Team:

The Team:

The Team

Together, we help B2B SaaS and tech companies Plan → Execute → Optimize: define where to play, build the sales process and tools to win, and measure what matters so you can scale with confidence. Growth by design—powered by passion.

Team Member
Team Member
Team Member

Co-founder

Gustav Høgh Rasmussen

runs the marketing side - building growth engines that connect strategy to execution.

From account-based marketing and positioning to performance campaigns, he focuses on messages and motions that cut through the noise.

Team Member
Team Member
Team Member

Co-founder

Mads Fischer Rasmussen

brings two decades of international leadership in IT/SaaS commercial strategy, sales management, and scaling subscription revenue.

He turns complex go-to-market choices into simple, actionable playbooks.

CTA Image

Take Action: Start scaling your SaaS today

Replace uncertainty with a proven growth engine on one predictable monthly subscription

CTA Image

Take Action: Start scaling your SaaS today

Replace uncertainty with a proven growth engine on one predictable monthly subscription

CTA Image

Take Action: Start scaling your SaaS today

Replace uncertainty with a proven growth engine on one predictable monthly subscription

SalesPassion2025©

SalesPassion2025©

SalesPassion2025©